WSQ Mastering The Art Of Social Media Marketing – Building A Powerful Social Media Presence

Course Overview

Gain proficiency in utilising essential tools and insights to effectively leverage social media platforms. Our comprehensive social media marketing course is tailored to empower learners, enabling them to unlock the full potential of social media as a pivotal force driving success.

Engage in a hands-on learning experience during the social media marketing course. Craft a comprehensive social media advertising campaign aligned with your business goals and objectives. This practical approach not only allows you to showcase your strategic thinking but also sharpens your ability to implement and analyse effective advertising strategies. Embrace the opportunity to refine your skills and harness social media as a dynamic force that elevates brand visibility, sparks audience engagement, and achieves remarkable results.

WSQ Mastering the Art of Social Media Marketing – Building a Powerful Social Media Presence

TGS-2023040264

$424.32 (After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Duration: 2 Days

Location: 116 Middle Road, ICB

Enterprise House, #07-02/03/04, Singapore 188972

Learning Units

Introduction to Social Media Marketing
Develop Social Media Marketing Plan
Learn How To Set Up Campaigns
Monitor Outcome of Social Media Marketing
Analyse and Optimise Social Media Campaigns

Skills You Will Gain

Develop Social Media Marketing Plan: Develop an effective social media marketing plan aligned with business objectives
Acquire Campaign Setup Skills: Acquire the skills to proficiently set up campaigns, covering essential aspects such as budget allocation, audience targeting, ad scheduling and A/B testing.
Campaign Tracking and Analysis: Monitor outcomes of social media marketing to review campaign effectiveness.
Campaign Optimisation: Evaluate the performance of social media campaigns and make strategic adjustments to enhance their effectiveness.

Tools Covered

Who Is This Course For?

Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities.

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs.

Why Learn At OOm

Extensive Industry Experience Spanning 17 Years

Immersive Learning Through Practical Hands-On Approach

Seasoned Trainers with Real-World Expertise

Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.

FAQs:

What is social media marketing?

Social media marketing is a form of digital marketing that utilises social media platforms and websites to promote products, services, or brands. The primary goal of social media marketing is to connect with the target audience, build brand awareness, increase website traffic, and drive engagement. It involves creating and sharing content on social media networks, such as Facebook, Instagram, Twitter, LinkedIn, and others, to achieve marketing and branding goals.

What social media platforms will be covered in this course?

In this comprehensive social media marketing course, we will explore two of the most prominent platforms in the digital realm: Facebook and Instagram. Our coverage will encompass a thorough examination of running ads on both platforms.

Can I attend the course if I do not have any digital marketing experience?

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Social Media Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

What certificates will I receive upon completing the course?

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

What do I need to bring when attending the course?

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

How do I register for the course?

You can indicate your interest here, call us at 6993 9898 or email us at enquiry@oom.com.sg and we will get back to you as soon as possible.

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