Diploma in Business Management with Digital Marketing

Diploma in Business
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Diploma in Business Management with Digital Marketing

The Diploma in Business Management with Digital Marketing has been specially designed to:

  • Provide a progression pathway for students with keen interest to pursue a career in business
  • Impart the knowledge and abilities required for students to eventually pursue a formal undergraduate education
  • Small business owners who are interested in an official certification

 

What you will learn

  1. Accounting for Managers
  2. Business Statistics and Data-Driven Decision Making
  3. Commercial Law
  4. Globalisation and the Digital Economy
  5. Principles of Leadership and Management
  6. Principles of Marketing
  7. Social Media Marketing
  8. Search Engine Optimization
  9. Digital Marketing Campaign
  10. Capstone Project

Academic Minimum Entry Requirement:
• Obtained at least 3 GCE ‘O’ levels with a pass in English.
• Mature candidate, aged 30 years old and above with 5 years of
working experience, with any relevant certifications
• Minimum age for student is 16 years of age


Language Requirement:
• Obtained GCE ‘O’ Level with at least Grade C6 in English
Language; or
• Obtained WPL Intermediate (Average of Reading, Listening,
Speaking and Writing Scores); or
• Obtained IELTS 5.0 or equivalent (Applicable for International
Students)

Course Duration

This course is delivered through either

Part time basis 9 months

The schedule is distributed into 9 hours a week:

  • Wednesday and Friday (3 hrs: 7pm to 10pm) – Online
  • Saturdays (3 hrs: 9am to 12pm) – Mix of Online and Face to Face sessions

or


Full time basis 6 months

  • Monday  (3 hrs: 7pm to 10pm) – Online
  • Tuesday (3 hrs: 7pm to 10pm) – Online
  • Wednesday (3 hrs: 7pm to 10pm) – Online
  • Thursday (3 hrs: 7pm to 10pm) – Online
  • Saturday (3 hrs: 9am to 12pm) – Face to face

 

Location
Online class (Zoom) or face to face (Centrium Square-near Farrer Park MRT)

Recognition
We are a Private Education Institute approved by
Singapore Committee of Private Education-Ministry of Education

Learning Methodology

Courses will be delivered through a mixture of face to face and online learning

Assessment Methods

Written Examination 

Project Presentation

 

Award: Students who have successfully completed all coursework and examinations for the above modules will be awarded the Diploma in Business Management with Digital Marketing

Upcoming Intake -Diploma in Business Management with Digital Marketing

Intake(Part Time) Commencement Date End Date Registration Date
DipBM-2401(closed) 01 February 2024 31 October 2024 15 Jan 2024
DipBM-2402(open for registration) 01 April 2024 30 December 2024 15 Mar 2024
DipBM-2403(open for registration) 01 June 2024 28 February 2025 15 May 2024
DipBM-2404(open for registration) 01 August 2024 30 April 2025 15 July 2024

Programme Fees for:

Diploma in Business Management with Digital Marketing

Course Fee (Including Materials) S$3531
Assessment Fees S$535
Total Fees (before GST) S$4066.00
* Monthly instalment plan and seasonal promotions available, please speak to our program specialist for more information

    Course Enquiry Form

    Send an enquiry for this course to admin@aattraininghub.com or WhatsApp us,
    our course consultant will get back to you with further enrolment details

    GET IN TOUCH

    Click on call now or dial: 6292 4804

    Diploma in Business Management with Digital Marketing

    This comprehensive diploma program equips students with multi-disciplinary business acumen and practical skills in digital marketing. By integrating traditional business principles with cutting-edge digital strategies, students gain real-world working knowledge to excel in the dynamic business landscape.

    1. Strategic Financial Management: Gain proficiency in analyzing and interpreting financial statements, implementing effective accounts receivable and inventory management strategies, and optimizing working capital. Learn essential concepts such as time value of money, risk assessment, and budgeting for informed decision-making.

    2. Data-Driven Decision Making: Explore the fundamentals of Data Science and Business Analytics, focusing on data organization, analysis techniques, and data visualization tools. Develop the skills to derive actionable insights from data to support business functions and drive informed decision-making processes.

    3. Commercial Law and Legal Risk Management: Understand the legal framework of commercial transactions, enhance legal reasoning skills, and identify key legal issues in business operations. Learn to manage legal risks effectively and navigate the complexities of the legal environment.

    4. Globalization and Business Management: Evaluate business challenges in the global context, analyze ethical implications, and develop solutions to maintain competitive advantage. Acquire problem-solving and critical thinking skills to address real-life business situations and implement effective strategic planning.

    5. Leadership and Management Principles: Learn the key functions of management, including planning, organizing, leading, and controlling. Explore the impact of environmental factors on business operations and the importance of corporate social responsibility. Develop leadership skills to effectively manage teams and overcome organizational challenges.

    6. Marketing Fundamentals: Acquire essential marketing concepts and techniques to create value-driven market offerings. Conduct market research, develop customer-driven marketing plans, and implement strategies to achieve business objectives. Learn to design and execute successful marketing campaigns using the Marketing Mix framework.

    7. Social Media Marketing: Master the art of leveraging digital channels for content distribution and audience engagement. Develop SMART goals, create target personas, and craft effective content strategies to capture audience attention. Learn to run advertisements on popular social media platforms and evaluate ROI for content marketing efforts.

    8. Search Engine Optimization (SEO): Gain expertise in keyword research, on-page optimization techniques, and link-building strategies. Learn to conduct competitive SEO analysis, create ROI-focused campaigns, and optimize websites for local and international visibility. Develop proficiency in overseeing and managing SEO campaigns effectively.

    9. Digital Marketing Campaigns: Analyze key concepts of digital marketing, including search engine optimization and social media management. Explore various online marketing and advertising options, utilize analytics services to monitor campaign performance, and test different strategies based on stakeholder feedback. Prepare management reports to evaluate campaign success and analyze areas for improvement.

    10. Capstone Project: Apply acquired knowledge and skills to solve real-business problems and enhance business viability through digital marketing strategies. Develop and present a comprehensive proposal to stakeholders, demonstrating the ability to develop and execute effective digital marketing campaigns.

    By completing this diploma program, students will emerge as skilled professionals equipped to navigate the complexities of modern business environments and drive success through innovative digital marketing strategies.

    Course Withdrawal Policy

    Students who wish to withdraw or transfer to another course must notify 

    AAT Training Hub Pte Ltd in email before the commencement of the course.

    The following refund policy applies:

    Refund of Course Fee (%)

    Timeline

    100%

    (“Maximum Refund”)
    More than [30] days before the Course Commencement Date

    75%

    Before, but not more than [30] days before the
    Course Commencement Date

    25%

    After, but not more than [5] days after the
    Course Commencement Date

    10%

    More than [5] days after the Course Commencement Date, but not more than 10 days after the Course Commencement Date

    0%

    More than 10 days after the Course Commencement Date